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As with any marketing campaign the first step in optimizing ANY web page is to know your target audience.  Is your site B2B (business to business) or B2C (business to consumer).  This is important because this not only affects the tone of your site, but also the keywords you chose. It is imperative that you nail who your target is before you do anything else because if you don’t it doesn’t matter how big your site is, or how many pages you have.  If you don’t write to the rig... Read more...